A
brand is the idea or image of a product, the brand look for ways to connect
emotionally with customers and become something that they trust and believe in.
The brand identity is its name, colour and slogan with these elements the
customers can identify the brand. Branding is when the owner of the brand extends
customer loyalty. To make the brand popular and recognized by many people one
has to advertise it. A brand is important to keep their promise according to
value of the product. This will differentiate the brand product from the
competitors. The brand need to be consistent, they are always what they say
they are. The brand needs to be there for its customers to show that it’s a strong
brand and one to trust.
more on:
http://www.slideshare.net/gadekar1986/branding-packaging-and-labeling
References:
- Gadekar, S., Dept, Studies, M., Follow, P., Kurdekar, S., Mathur, S., panda, rajesh, Gaonkar, S., Sachdeva, I. and Vickers, P. (2012) Niraj Thakur. Available at: http://www.slideshare.net/gadekar1986/branding-packaging-and-labeling (Accessed: 3 February 2016).
- Wheeler, A. (2012) Designing brand identity: An essential guide for the whole branding team. 4th edn. United States: John Wiley & Sons Canada.
